Eleven of the sixteen companies in our main reference page will not tell you what they charge. That is the defining feature of this market, and it is the reason a record of the ones that do is worth keeping.
Twelve providers here publish a figure you can read without speaking to anyone. This record lists what each publishes, what the number covers, and where a published price still leaves the total open.
Why so much of this market hides pricing
Three reasons, and only one of them is about the buyer.
The legitimate reason is genuine variance. Removal work priced per case depends on how many sites hold the content, which ones respond, and whether documentation exists. A rate card for that would be either meaningless or padded to cover the worst case.
The commercial reason is discovery. A quote given after a consultation can be set against your apparent ability to pay and your apparent distress, both of which the consultation reveals. This is not unique to reputation management, and it is more consequential here because buyers often arrive in a bad week.
The structural reason is that software can publish and services mostly cannot. Every entry below with a low monthly figure is a product. Almost every quote-only provider is people doing work by hand.
So the split in the table is less about honesty than about what is being sold, with one meaningful exception noted below.
The twelve
| Company | Type | Published price | What it covers | What it does not |
|---|---|---|---|---|
 Optery |
Software | 3.99 a month | 375 plus brokers, one name and location | Extra names, wider tiers |
| Incogni | Software | 7.99 a month | 420 plus brokers, annual billing | Monthly billing rate |
 Privacy Bee |
Software | 8 a month | Entry tier coverage | Signature tier at about 799 a year |
 Atlas Privacy |
Hybrid | 9 a month | 150 plus brokers, weekly re-scans | VIP tier at about 110 a month |
 Kanary |
Software | 9.99 a month | Premium individual plan | Broker count not published |
 Cloaked |
Software | 9.99 a month | 1,000 plus sites, aliases, password manager | Virtual cards, waitlisted |
 Aura |
Software | 12 a month | Bundle including 200 plus brokers | Rate varies by platform and term |
 EasyOptOuts |
Software | 19.99 a year | 200 plus sites, re-checks every 4 months | Nothing, this is the whole product |
 DeleteMe |
Software | 129 a year | 950 plus sites, quarterly reports, advisors | Family and business tiers |
 Reputation.ca |
Agency | 200 a month, removal from 2,999 CAD | Monitoring, reviews, guaranteed removal | Suppression programmes |
 ReputationDefender |
Hybrid | 1,000 and 5,000 a year | Published privacy plans | ORM work, reported 500 to 15,000 a month |
 National Security Law Firm |
Law firm | 3,000 per item | Removal or de-indexing, refunded on failure | Nothing, but it is per item |
Nine of the twelve are software. The three that are not are the interesting rows.
The exception worth studying
National Security Law Firm publishes a flat 3,000 dollars per article or listing, refunded in full where the content is not removed or de-indexed, with financing available over 3 to 24 months. A Washington DC firm working across all 50 states.
This is the only entry that defeats the variance argument. Removal outcomes are genuinely unpredictable, and rather than pricing the uncertainty into a quote you cannot see, the firm absorbs it. If the item does not come down, the fee returns.
The catch is arithmetic rather than concealment. Per item pricing means the total is entirely a function of how many URLs you have, so the published number tells you the unit cost and nothing about your bill until you have counted. Twelve syndicated copies is 36,000 dollars.
Two other firms in the wider market publish partial figures. Reputation.ca publishes itemized rates including guaranteed removal from 2,999 CAD, monitoring from 200 a month and reviews management from 299 a month, which is unusual for an agency. Its review generation service routes three star and below feedback into a private channel while directing four and five star customers to post publicly, a gating pattern that conflicts with Google policy and FTC guidance. ReputationDefender publishes privacy plans at 1,000 and 5,000 a year while quoting its actual reputation work separately, with reported ranges from 500 to 15,000 a month.
Where a published price still leaves the total open
A published entry rate is not a published cost. Four patterns account for most of the gap.
Single name and location limits. Optery’s 3.99 tier covers one name and one city. A move, a marriage or a professional alias pushes you up a plan. This is the most common upgrade trigger in the category.
Annual billing assumptions. Incogni’s 7.99 is the annual rate. Monthly costs more, and the headline figure rarely says so.
Tier ceilings. Privacy Bee starts at 8 a month and its Signature tier is around 799 a year. Atlas starts at 9 and its VIP tier is around 110 a month. Both published figures are true and both describe the floor of a wide range.
Refund windows that expire before results. DeleteMe’s seven day money back window closes long before the first quarterly report, which means the published price is committed before the product has demonstrated anything.
Reading a quote from the other eleven
For providers that publish nothing, three questions convert a quote into a comparable number.
- What is the total for the scope as written, not the monthly rate? A retainer without a term is not a price.
- What is billed regardless of outcome? Pay for performance frequently covers removals while monitoring, SEO and content bill conventionally alongside it.
- What triggers additional cost? Copies found later, sites added, escalation to legal.
A provider that answers all three in writing has effectively published a price for your case, which is the outcome that matters.
Notes
Prices are recorded only where the company publishes them, and are current as of the verification dates in the provider database. Where a row reads “on request” elsewhere in our records, no public figure exists and any number quoted by a third party is an estimate.
Software pricing in this category changes more often than agency pricing, because it is competitive and visible. Treat any figure older than six months as indicative.
Compiled July 2026.
Last updated on July 29, 2026