Yes—if it’s done right.
A personal website is one of the strongest tools you can use to control your online presence. When kept fresh and relevant, it can help push down old or negative links in Google search results.
Here’s why it works and how to make the most of it.
More DB Insights: How to Remove Google Search Results
Google Favors Active, Authoritative Content
Google ranks websites based on a mix of relevance, quality, and freshness. If your site hasn’t been updated in months, it may slide down in rankings. But if it’s active and full of useful content, it can climb higher—sometimes above the negative results you’re trying to bury.
Think of it this way: You’re not just building a website. You’re building a consistent signal that tells search engines “this content matters.”
What to Add or Update
You don’t need to blog every day. But regular updates show Google your site is alive. Focus on:
Fresh Blog Posts
Write about your work, insights, or even industry trends. Use your name or business name naturally in the content to improve visibility.
Press Mentions and Achievements
Add a press page or timeline of career highlights. This builds authority and keeps the content positive.
SEO-Optimised Pages
Make sure your homepage, about page, and blog include key search terms—like your full name, city, or profession.
Media and Videos
Uploading new videos, photos, or downloadable guides keeps your site dynamic. These also show up in different parts of search, giving you more real estate on the results page.
Link to It Everywhere
Your website can do even more if it’s supported by strong links. Add it to:
- Your LinkedIn and other social media bios
- Guest posts you publish elsewhere
- Your email signature
- Online directories or profiles
Backlinks improve your site’s credibility, which helps it outrank weaker or outdated pages.
Does It Always Work?
It depends on how competitive your name is and how strong the negative links are. A personal website alone might not be enough to bury serious press or legal listings—but it’s a key part of a broader strategy.
When combined with SEO, press, and positive third-party content, your site becomes the foundation of your online image.
Want Help Making Your Website Work for You?
At ReputationDB, we build and optimise personal websites that rank well—and help bury the bad stuff. If your old content isn’t showing up high enough, or you’re not sure what to post, we can help.
Get a free assessment and we’ll show you how to use your site to push down unwanted search results and put your best foot forward online.